Endorsing Your Business by Digital Promotion

What is digital promotion?
The more informative your advertising, the more persuasive it will be.” -David Ogilvy

The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

Why digital promotion?
Being ready isn’t enough; you have to be prepared for a promotion or any other significant change.” -Pat Riley

Digital promotions have the potential to provide far more opportunities than headaches. The following are a number of emerging trends in the digital promotions space, which have massive implications for retailers in both the near and distant future. Digital promotions like photo contests, testimonial campaigns, videos, hashtag campaigns and social coupons and rebates are a great way to give brands social context and make sharing fun and fascinating.

What are benefits of digital promotions?

The only risk of failure is promotion.” -Scott Adams

Digital marketing gives businesses of any level an access to the profusion market at an affordable price and, unlike TV or print advertising.A properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. Digital marketing lets you create engaging campaigns using different types of rich media content. On the internet these campaigns can gain social currency – being passed from user to user and becoming viral. A well publicized website with quality content focusing the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.

SEO and its Benefits

SEO is the abbreviated form of ‘’ Search Engine Optimization“. This is one of the most practiced approach utilized to promote website and is a major technique used under digital marketing area to bring the website on first page of search engine results.In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively.

The first thing to keep in mind is that it involves some hard work. SEO is the art of using relevant keyword phrases in your content to show the search engines that your blog is better and more relevant that the competition out there. More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.

SEO now covers a huge variety of tactics designed to help search engines assign both relevancy and authority to your site. Some of these tactics are purely related to the content of the site, some of them are more technical in nature, having to do with the underlying HTML code of your site, and the way your site is setup to be navigated by visitors.SEO today is a combination of “on-page” factors that can be optimized, as well as “off-page” factors such as the number of links to your site from other sites. Rankings can also be affected by whether your site is listed in certain directories, the age of the domain, and how often the engines come back to re-index your site, among many others.