What is digital promotion?
“The more informative your advertising, the more persuasive it will be.” -David Ogilvy
The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
Why digital promotion?
“Being ready isn’t enough; you have to be prepared for a promotion or any other significant change.” -Pat Riley
Digital promotions have the potential to provide far more opportunities than headaches. The following are a number of emerging trends in the digital promotions space, which have massive implications for retailers in both the near and distant future. Digital promotions like photo contests, testimonial campaigns, videos, hashtag campaigns and social coupons and rebates are a great way to give brands social context and make sharing fun and fascinating.
What are benefits of digital promotions?
“The only risk of failure is promotion.” -Scott Adams
Digital marketing gives businesses of any level an access to the profusion market at an affordable price and, unlike TV or print advertising.A properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. Digital marketing lets you create engaging campaigns using different types of rich media content. On the internet these campaigns can gain social currency – being passed from user to user and becoming viral. A well publicized website with quality content focusing the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.